Art Direction, Production Design
Editorial Brand Brochure & LGBTQ+ Pride Campaign 2020
Brief:
At The Mixx, a boutique creative agency, Mercedes-Benz required both a refined editorial brochure that honored the brand’s heritage and a culturally resonant LGBTQ+ Pride campaign that aligned with its global values. Each project demanded a balance of precision, inclusivity, and brand integrity.
Concept:
The editorial work emphasized timelessness and restraint—using composition, typography, and image sequencing to communicate luxury with clarity. In parallel, the Pride campaign explored themes of visibility, authenticity, and celebration, translating Mercedes-Benz’s legacy into a contemporary cultural moment without losing credibility or respect.
Execution:
As a Production Designer, I supported the editorial brochure by curating imagery, refining layouts, and ensuring typographic accuracy and production readiness in collaboration with senior creatives.
In addition, I served as an Art Director on Mercedes-Benz’s LGBTQ+ Pride campaign, collaborating closely with the video team, producer, and internal creative leads to brainstorm and pitch campaign concepts directly to the client. My role focused on shaping visual ideas, tone, and narrative direction across proposed executions.
Impact:
Together, these projects reinforced Mercedes-Benz’s ability to honor heritage while engaging meaningfully with modern audiences—spanning both long-form editorial storytelling and timely cultural campaigns.
Mercedes-Benz Model Year 2020 LGBT Campaign - Together
Creative Direction: Angelo Alcasabas, Jason Evans
Art Direction: Matt Allen, Dean Jenkins, Jon Aguilar
Film Direction: Jason Evans
Production: Curfew